Utrecht, 7 March 2012 – Context organised a workshop on Social Business – New value creation & measuring performance during the Conclusion event ‘Investing in the Future’ on 7 March, 2012. The workshop was initiated by a brief presentation of the concept of Social Business (by Fons van der Velden), followed by a detailed insight into measuring social performance and impact (by Hotze Lont).
These presentations were followed by an interactive game, which required participants to identify value creation in their own professional and personal lives. After the interactive game, Steef Peters from Conclusion, and Rik Riezebos from EURIB guided participants through the basics of identifying and creating social value for marketing and branding. The workshop proved that the concept of value creation outside of financial performance is a relatively untouched phenomenon among both coporate and social sector practitioners, but also a concept which speaks interest. There is scope for significant learning and growth concerning social performance mechanisms.
The workshop was part of a half day event organised by Conclusion in partnership with Nima, Lof Media, MVO Nederland and Context. The event counted 120+ participants and was kick started by a roundtable debate before participants attended one of five workshops related to sustainability, social impact and innovation. During the debate, particular interest was placed on how sustainability and social value creation may differ across economic sectors and how companies need to adapt these objectives deeper into their core business model. The half day event was concluded with an award ceremony organised by Lof Media to honor professional women who have excelled in social value creation and corporate social responsibility in 2011.